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What We Do




What we do depends on you.

Wealth management is not a One Size Fits All or cookie cutter process. Effective management is much more than simply putting your money in mutual funds, stocks, annuities, insurance or any other product a particular advisor is limited to (or chooses to) offer - then hoping for the best.

Maybe you have chosen to work with several different kinds of investment professionals, or maybe you have chosen to self-direct and invest on your own. For some reason though, you have chosen to come here, so let's talk about how we may be able to help you.

What we do

is the culmination of our diverse backgrounds, specialized training, collective experience and professional partnerships developed over many years. Our company was formed in 1996 with a vision of serving our clients to the very best of our ability, bringing aligned professionals to the table to provide comprehensive wealth management services. Financial health, like physical health, is best served when the client is clearly in charge, but works closely with a Primary Professional who coordinates other specialists who assist in the process. Heron Financial Partners has worked for many years to develop our core competencies as well as relationships with like-minded professionals who provide expertise in areas outside of our own.

For many people, stress in life comes from a lack of clarity and confidence in their finances. We strive to help people find clarity in their financial lives which hopefully gives them the confidence to live the life that they choose. So, whether it is working towards growing your business or professional nest egg, retiring with tax-free income, knowing that you won't be a burden to your loved ones in the event of a health crisis, saving for your kids' education or that vacation of a lifetime, we want to help you get there!


Part of our wealth management process utilizes a Vault system to help you find clarity in three crucial categories that reflect your assets now. After assessing where you are and determining where you want to be, we then work with you to fill your vaults.

Vault #1 Guaranteed

Vault #2 Growth

Vault #3 Hybrid

  • Guareanteed Lifetime income
  • Pensionized Nest Egg
  • Distribution Planning
  • Growth and Income
  • Non-Guaranteed
  • Liquidity
  • Diversification
  • Protection
  • Advanced Planning
  • Hybrid
  • Retirement and Legacy Planning